The Context

LAIBA Beverages is Asia's first premium, craft-bottled cocktail brand.

LAIBA bridges the gap between top bar quality cocktails and ready to serve beverages. With no compromise to quality, the LAIBA products are cost effective, have a long shelf life, and offer 100% consistency. Taking it one step further, products can even be customized from the cocktail itself, to the label on the bottle and even the bottle mould itself.

LAIBA cocktails could be find in such hotel chains as St. Regis hotels and resorts, Four Seasons hotels and resorts, The Peninsula, InterContinental hotels and resorts, W Hotels, JW Marriott, The Ritz-Carlton etc.

Understanding

LAIBA works with luxury hotel chains in China, they include St. Regis hotels and resorts, Four Seasons hotels and resorts, The Peninsula, InterContinental hotels and resorts, W Hotels, JW Marriott, The Ritz-Carlton etc. as well as with bars and restaurants.

Design Challenge

LAIBA expects attention to details, strickly following brands books while working with well-established brands like JW Marriott, St. Regis, Peninsula, etc. Brand position and identity design systems are both strict and boring for practically all hotels and resorts.
Bars and restaurants provide more freedom and creativity.

My Role

1. Follow design systems of luxury hotels and creating placemats, bottle labels, bottle tags, drink menus, etc.
2. Create manuals for making drinks.
3. Create various drink menus for restaurants and bars.